Programs and Services

As an agent, we understand you must focus on your business. That is why we offer the best tools and resources available .Our premier real estate infrastructure includes Coldwell Banker Works as well as our national site,  When you are a Coldwell Banker Innovations agent you will have the ability to utilize a free webpage template, promoting local and market specific campaigns focused on your immediate market area.  You will be able to target specific local audiences while using national strategies such as the Coldwell Banker Homebuyer Ready program.

You’ll find partnering with the Coldwell Banker brand involves much more than any one tool or resource can provide alone. Our relationship is intended to make your career more profitable and lucrative, ensure your name receives maximum exposure and that you will become the unquestioned authority in your specific market.  As leaders in the industry, we’re dedicated to ensuring that every aspect of the Coldwell Banker network performs at the highest level possible.  If you find this uncompromising, “get ahead” attitude appealing, you may have found a home with Coldwell Banker Innovations!


Coldwell Banker helps you grow your business organically through niche properties and growth markets. Training programs enable Sales Associates to position and market themselves as certified experts in vacation properties, new construction and military markets. It can be cost prohibitive for some agencies to  provide a rich suite of training opportunities and customizable marketing materials empowering  Brokers to concentrate their efforts—but that is not a concern with Coldwell Banker.

Additionally there is no better place to start a career in luxury real estate than through our prestigious Coldwell Banker Previews International luxury-marketing program.  Since 1933 this exclusive luxury home marketing program has been a world leader helping select agents list and sell elite properties.  In 2010 Coldwell Banker Previews listed or co-listed 3 out of 5  of the most expensive homes in the US*. On average, Previews handles $76.7 million in luxury home sales every day. **

The real estate marketing is booming, from Hagerstown, MD to Martinsburg, WV.  Growing rapidly from Greencastle, PA through Maryland and Virginia!  The time to join a supportive real estate team is now!

*America’s Top 5 Most Expensive Homes,, May 2010
**Data based on closed and recorded transition side of homes sold for $1 million or more as reported by affiliates in the US Coldwell Banker® franchisee system for the calendar year of 2009.